legrand: Event Marketing
Stand Designs – Graphics & Artwork – Customer Promotion – Design and Print – Exhibitions & Events
Marketing Scenario
As a key supplier legrand were invited by CEF to attend their customer and staff trade event at NEC Birmingham. The requirement was to design a large stand showing off a number of key products to different audiences over the two day event and engage each audience effectively.
Marketing Results
Spiritas carried out the following activities:
• Stand Plan and Project Management in conjunction with Ocean Displays
• Simple promotional mechanic to support the Salamandre competition activity
• Delivery of design, artwork and print requirements
The stand was successfully planned and constructed within the required timeframes. A simple quiz mechanic was used to encourage stand visitors to explore the stand and visit individual product displays. Critically the quiz mechanic required visitors to take on board key sales features and benefits about the products on show.
“ The show went extremely well for us and the customer engagement mechanic devised by Spiritas
along with our competition feature did a great job of increasing product knowledge.”
Marketing – legrand