Search Engine Optimisation - improving your website's ranking on Search Engines, driving more traffic to your business:
The business case:
Google is one of the world’s largest and most profitable companies. The reason for this is they have captured about 85% of the share of searches that take place online. If your business is going to want to prospects who are searching for your products and services to find you online then you need a website that Google’s search bots can index. The search bots are looking to bring back the most relevant results to the searcher, so the idea is to make your site as highly relevant as possible across a number of key criteria.
Staying Visible Geographically
Whilst Google’s search engine has become much better due to improving algorithms and also improvements in website building software help search. The web has also become far more competitive as more and more businesses are online. One way Google deals with this is an ever-shrinking geographic radius. I.e. You may rank to someone searching locally but not to somebody searching further away. Not ideal for most businesses since customers may be spread far and wide. Search Optimisation Marketing will address this.
Cost effectiveness and budgets:
SEO is a long term approach and not something we would usually recommend to a startup business. As an example imagine you add a blog post to your website targeting a nearby town at a cost of £100. That blog post attracts one relevant search a month and one of those relevant searches a year results in an order worth £100. As the order may come after 12 months you may not get payback on your SEO work for 12 months and you still didn’t make a profit! However in year 2 you get another order and that means the article has now made a profit. If you were adding articles every month you would start to pick up extra business in time that would pay back for all the investment. Obviously this is a simplification but it illustrates that SEO is a long term investment and one that should be undertaken when you have an established revenue stream and can wait for the return. There are also important other ways to get maximum value from your SEO work.
Making your SEO work harder:
If we just waited for a searcher to purchase from randomly finding blog posts then you might not get the returns you want. This is where our SEO company expertise can improve the results for your business. We use tried and tested methods to leverage your content and ensure it does the best possible job for you. When we create quality content for your business we expect it to improve your search rankings, engage and inform customers, increase web traffic, increase enquiries, increase sales, leverage social media, potentially reduce advertising costs in the long term, target specific customer segments and promote products and services.
Should you bother with SEO if Online Advertising is working?
Business Growth
As you may have read in our piece about Online Advertising Google is sharing out its “basket of search clicks” amongst its paid advertisers but it has to show Organic (not paid) relevant results in order to get those clicks so it makes business sense to be in the Organic search results too if you can and the businesses that succeed will benefit from a lot of extra website traffic.
Customer Lifetime values
The profit from even just one customer placing orders regularly or becoming a loyal customer could pay for an entire year’s SEO work depending on your business model! It follows therefore that you might actually need relatively few new customers to see a good ROI (Return on investment).
When you hire Spiritas Limited to run your SEO campaign you get 20+ years of experience and knowledge of SEO and leveraging it deliver sustainable business benefits.
This experience will mean you get an SEO campaign that is expertly planned and implemented.
One of our favourite stories is of a customer who asked us to build a new website that was marketing led and included core SEO attributes to help generate organic enquiries from the web. They were rather pleased when they received a business contract worth £200,000 after having the new site live for less than 3 months!
Your SEO campaign will be a cohesive and intelligent addition to your online proposition. It will drive traffic to your business and be cost effective.