Business Website Cost and Pricing
How much should you pay for a new website? It’s a good question and one any business owner should be asking before choosing a partner to build their website. Website costs can vary wildly based on a number of factors. Sadly not all the factors relate to the effectiveness of the website to generate sales for your business. If only life was that simple…
Let’s consider the key factors and how you may be able to work out which web development company to use.
A website needs to deliver on:
Customer Conversion – A high quality business website must be effective at converting sales prospects when they land on it. Failing to address this will result in wasted effort and money in areas like SEO, Online Advertising and even personal Sales!
Powerful Content – Content that engages and informs customers effectively will support the Conversion and SEO of your business website.
SEO – Search Engine Optimisation will ensure that your business gets the maximum sales opportunities from being found through organic search.
Design – ~Website Design investment should be in keeping with the scale of your business and appropriate to your target audience.
Functionality – Most businesses need a WordPress website that is also optimised for mobile devices and e-commerce functionality if required.
The first thing we need to see is the website development company being competent at Marketing. Lets put it like this your Website needs to be Marketing led. So unless the company producing it has sufficient Marketing expertise it can’t be.
Everyone claims Marketing Expertise in the Website Development, Design and even Print industries so how can you tell? Ask.
Say “We want to be sure you have the Marketing Expertise to deliver a high quality business website can you explain what the website should be doing for our business and how you are qualified to deliver that.”
Unless they can offer a clear explanation like the one above and demonstrate actual Marketing credentials through outside of website development walk away.
A good clue is who is doing the Content if they expect you to supply it then in all but the very technical industries they are ducking one of the most critical aspects of building the website and leaving you to do a job which requires Marketing Expertise and is critical to the success of a website build.
As to price the benchmark we use is approximately £2500 + vat for a business website for a business turning over less than £250,000 or a start up.
E-Commerce will add an additional variable cost depending on complexity number of products etc.
As a final note remember your biggest cost for a new website can be the £000s in lost sales because you failed to adequately invest in something that will be the most critical and viewed platform for your entire service proposition for years to come.
Call and Arrange Your Free Consultation Today – 01293 406000 – Start Growing Your Business!