Here are the top 10 easy mistakes business owners make when running a Google Ad campaign:
- Not doing sufficient keyword research: It’s important to choose the right keywords for your online ads, otherwise you might end up targeting the wrong audience.
- Not setting a clear advertising goal: Make sure you map out exactly what you want to achieve with your Ad campaign before you start. This will help you measure the success of your campaign and make any necessary adjustments.
- Not targeting the right audience and demographic: Make sure you target your ads to the right audience using demographics, interests, and other targeting options.
- Not using negative keywords: Negative keywords help you exclude certain terms from your campaigns, ensuring that your ads aren’t shown to people who aren’t interested in what you have to offer. For example many people are looking for a job at any given time so you nearly always want to exclude the word “job” thus preventing Google showing your ad to job seekers looking for a job related to your product or service.
- Not testing different ad variations: It’s important to test different ad variations to see which ones perform the best. This will help you to optimise your Ad campaign for better results. Think of it like clearing out the dead weeds.
- Not using ad extensions: Ad extensions can really help to improve the visibility and performance of your Online ads, so be sure to take advantage of them.
- Not monitoring and optimising your Google Ad campaign: Regularly checking your campaign’s performance and making adjustments as needed can help you get better results.
- Not having a mobile optimised business website: With more and more people scrolling the web on their smartphones, it’s important to have a website that’s mobile-friendly.
- Not having a distinctive call to action (CTA): Make sure your ads have a clear call to action, telling people exactly what you want them to do once landing on your page (e.g. “buy now,” “sign up,” etc.).
- Not budgeting enough for your online Advertising campaign: Make sure you set a realistic and sensible budget for your Ad campaign and allocate your funds wisely.
Spiritas is based in Horsham West Sussex RH12 and we run local and national online ad campaigns for businesses all over the UK.